UX design is about making users feel confident and happy. They will trust you more if you sign them up for your mailings or they download your apps.
UX design (or UX Design) is often seen as psychology.
Good UX design is about getting inside the heads of your visitors.
It’s anticipating what they will do and creating a site that is intuitive, simple, and fun to use.
Unfortunately, there is no single solution for UX design. It’s the result of many small changes. Each improves the user experience of your website.
This is why I’ve created a 25-point checklist that will make your UX design shine.
1. Speed
Website speed is the first opportunity to make a positive impression. It’s your first UX obstacle.
Too slow, and visitors will get agitated and be less likely to trust your website. We instinctively associate speed as professionalism and expect that your website will load in under two seconds.
Anything slower than that is unacceptable and will lead to poor user experiences right from start.
Make sure your server is fast and make your site lighter so it opens quickly.
2. Who and what are you?
Your next big challenge will be quickly informing your visitors. Who are they? What are your strengths? What do they need?
This is called the value proposition. We even wrote a whole post about it. You only have a few minutes to convince your visitors.
This is how it works: Take a look at your website in one sentence. Then, signpost the next place you want visitors to go.
3. Make sure your visitors can reach you
UX design does not include ignoring any fears or concerns that your visitors may have.
For new visitors, one of the most important concerns is whether or not they should trust you – especially if it is a brand new website.
A real person is behind every business. This can ease anxiety. You should add a business name, a phone number, as well as an actual email address. (NOT an email form. People tend to distrust contact forms.
Even better, offers a live chat for users to ask immediate questions.
It is helpful to know that you can easily reach them if anything goes wrong.
4. Always Provide Visitors with a Way Back to Home
We’ve all lost ourselves on websites. Follow links, and you’ll end up down a rabbit tunnel.
These visitors can become disoriented and angry. Your visitors will instinctively click on the “X” button to close their browser.
Instead, users should be able to go back to the home page by clicking a clear, defined button. Users are used to expecting your logo to link to the home page.
5. Even better, give breadcrumbs to your loved ones so they will know where you are
They can be given a quick re-start and also used ‘breadcrumbs to explain what they are doing.
These progress bars can be large and useful. Let your user know exactly where you are when they checkout.
This is simply psychological. If you don’t know how to get there, it can make going on a long walk more exhausting. It is easier to feel at ease when you have a map. The same principle applies online.
6. Take Out Repetitive Actions
It’s frustrating to type the same information twice on a form (such as a billing or shipping address). It is important to eliminate repetitive actions that could slow down the purchasing process.
Such things are what lead to cart abandonment. Your visitors will search elsewhere.
A system that remembers customers’ preferences is even better. It will amaze and delight customers when they find it all again. It’s an easy way to increase the chances of customers returning.
7. Use Tool-Tips to Help Newbies. However, don’t impede the Experts!
Some of your visitors might become regulars. They’ll quickly go through your signup sheets, and even complete the purchase process. Others may be completely unfamiliar and might have questions.
For newbies, little icons called “tool-tips” (often marked by a question mark), will help them understand what to do. They aren’t designed to interfere with your expert knowledge.
Fast-tracks and shortcuts are also possible to aid experts. Most websites and app explanations will have a’skip to this’ link.
